The launches keep coming. This week rolls out dynamic category collections and innovative launches from the beauty industry's buzziest indies.
Aveda: The limited-edition vegan Shampure Nurturing Shampoo Bar ($19) features zero plastic packaging and a carton made of 100% post-consumer recycled FSC certified fiber. The product will be available at Aveda stores and participating Aveda salons and spas, with $5 of each bar sold going to funding clean water projects with long-time Aveda partner charity: water.
Bridgerton x Beekman 1802: The William Beekman farm was built in the final years of the Regency, the decadent period in which Bridgerton takes place. A limited edition of products, inspired by Lady Whistledown herself as well as key moments from the show, include High Society Soap Collection ($34), Spoon Me Lip Salve ($35), and I Burn For You Candle and Cloche ($50).
RoC Skincare: The brand will debut the first product in its new Derm Correxion franchise at the American Academy of Dermatology (AAD) Annual Meeting in Boston. The new collection is the culmination of a multiyear research and development program in partnership with an advisory board of dermatologists and plastic surgeons. The first product, Fill + Treat Serum, targets the appearance of stubborn lines featuring a patent-pending 3D approach. The formulation includes three forms of hyaluronic acid, retinol, and Swertiamarin, an ingredient inspired by its use in the US military to help treat damaged skin. The product is currently available at Walmart priced at $24.94, and will be rolling out to other retailers in September.
About-Face: The multidimensional color cosmetics brand founded by Ashley Frangipane, professionally known as Halsey, announces the release of a completely color-focused collection. Saturation Nation features 11 new shades of the award-winning Matte Fluid Eye Paint ($24), six new shades of the powerfully pigmented Paint-It Matte Lip Color ($22), and six new shades of Matte Fix Lip Pencil ($17) that can be worn solo or paired with a Paint-It Matte Lip Color and the brand's first-ever eyeshadow primer, Shadow Fix ($17).
Susanne Kaufmann: The new Age Restorative Skincare Collection represents a new generation of care for the skin that celebrates a healthy approach to aging. The formulas harness local medicinal plants from Austria with scientific knowledge to teach the skin how to renew its own natural processes and restore skin health. The range features three products: Renewing Complexion Serum ($275), Renewing Day Cream ($250), and Renewing Night Cream ($265), celebrating cutting-edge physics combined with regionally sourced ingredients to make the skin work harder for itself, enhancing cellular renewal and protecting the skin against stress.
REFY: Beauty influencer Jess Hunt's brand is launching into the lip category, featuring a dual-ended lip liner and long-lasting setter with a high-shine lip gloss. The brand's most requested product since the launch of their 3.0 Brow Collection, REFY's Lip Collection has been in development for over a year, created to reduce the constant need for lip reapplication while combining multiple solutions in two easy-to-use products. The Lip Collection will consist of Lip Sculpt ($24) in six neutral shades and a clear Lip Gloss ($20) to give the lips a hydrated, glass-like finish.
United and Free: The brother-sister team from Canada has added another gender-neutral multipurpose product to their hero Balm. With just one bottle, the new Soothing Oil ($52) is formulated with only safe ingredients (Papaya Seed, Tamanu Oil, Vegan Squalane) and designed to treat various hair and skin concerns. The packaging is 100% sustainable and made from the waste of sugarcane production.
Izzy Zero Waste Beauty: The buzzy zero-waste beauty brand launches its third product, Zero Waste Brow Gel ($36) launching on Earth Day. This sculpting brow gel provides a hint of color while thickening, shaping, and holding hairs perfectly in place. Clean, cruelty free, vegan friendly, and zero waste, the brow gel is formulated with naturally derived polymers, nourishing organic tilicine, and phytonutrient-rich pea peptides. The proprietary Brow Down Wand provides perfectly even, mess-free application. Available in four shades: Clear, Blonde, Brunette, and Brown-Black.
Violette_FR: MUA and Creative Director of Guerlain Violette Serrat has a new product launching for her namesake brand. C'est La Cream ($65) is multifaceted barrier cream that took four years to formulate with French chemists. It was created with French simplicity in mind, and can be used as a treatment mask, eye cream, and body cream.
By/ Rosie Jane: Building on the success of its Everyday Body Wash launch last year, the brand expands further into personal care with the debut of its first aluminum-free, clean, and nontoxic deodorant spray. The Deodorant 100% Natural Spray ($15) is blended with the brand's signature essential oil blends Calm The F*ck Down and Wake The F*ck Up to help reduce stress and stop underarm odor.
Peace Out: The cult-favorite skincare brand specializing in creating one-step solutions for skin concerns is tackling pigmentation with the launch of Dark Spots Serum ($29), an alcohol-free, supercharged serum that combines a blend of AHAs and potent actives to target hyperpigmentation concerns, including post-breakout discoloration, age spots, sun spots, and pollution damage.
Carter + Jane: The latest launch was developed for all the pickers when the damage has already been done. PostPick ($28) is a natural alternative to mainstream options, like rubbing alcohol. Formulated with anti-inflammatory certified-organic hydrosols like Roman Chamomile, French Lavender, Eucalyptus, and Tea Tree, combined with powerful pre- and probiotics.
Health by Habit: A new supplement that helps spice things up. Libido ($8.99) is formulated to support energy and performance with a natural aphrodisiac blend for all gender identities and sexualities. It's non-GMO, gluten free, sugar free, and vegan, with a QR code that directs you to Marvin Gaye's "Let's Get It On." Available at all Target stores.
Smile Makers: The brand on a mission to normalize the perception of female sexuality by reframing it as part of women's overall well-being introduces The Poet ($129), a clitorally inclusive air pulse stimulator. Using anthropometric data and working with gynecologists, Smile Makes has created a clitoral stimulator that comes with three different mouths, allowing the user to select the size that fits their anatomy, rather than a one-size-fits-all approach.
Bomba Curls: The brand's new leave-in conditioner, Papaya Curl Booster ($20), is an innovative moisturizing and smoothing leave-in cream that makes for easy detangling, enhanced definition, and high-shine curl. The brand launched at Target earlier this year and is expecting to close out 2022 in 650 stores.
St. Moriz: A two-in-one product, Advanced Color Correcting Mousse ($20) delivers a transfer-resistant instant tan that develops for eight hours with a 100% vegan formula with hyaluronic acid and vitamin B5. Through cutting-edge color-correcting technology, the new mousse works to deliver the perfect custom tan. The product is available in three different shades, each targeting different undertones, and is launching exclusively at Ulta.
Rusk: The professional hair artistry brand expands their express color line, RUSKin10, to include seven new value-adding shades for a concise collection designed to fill the gap in any color tool kit. Salons and colorists can expand their menu of express services with this advanced-performance, permanent cream hair color formula that processes completely in just 10 minutes for long-lasting color and 100% gray coverage.